10 exam-style questions with answers and explanations, straight from our 1,030-question bank. Tap an answer to check yourself. When you're ready, take the scored version in the free practice test.
These 10 free TAE questions are organized by exam domain, so you can see how each part of the Travel Agency Executive blueprint is tested. Reveal the answer and explanation under each question.
A cruise agency divides its database into first-time cruisers, luxury repeat clients, and multigenerational families, then decides to focus its limited marketing budget on only the luxury repeat group. Choosing that single group to pursue is an example of:
Correct answer: B - Targeting
To reassure prospective clients, an agency invests in polished booking confirmations, a professional office, and prominent client reviews on its website. In the services marketing mix (7 Ps), these tangible cues are known as:
Correct answer: D - Physical evidence
An agency spends $2,500 on an email campaign that generates $12,500 in attributable commission revenue. What is the campaign's marketing return on investment (ROI)?
Correct answer: A - 400% (4.0)
After an agency pitches a reporter, a local newspaper publishes a feature story about the agency's resident cruise expert. In the PESO model, this coverage is classified as:
Correct answer: C - Earned media
An owner is choosing between buying a magazine ad and pursuing a news feature about the agency's charity work. Compared with advertising, the main trade-off of the public relations approach is that it:
Correct answer: D - Carries third-party credibility but offers less control over message and timing
CLIA's CRM training frames the benefits of a customer relationship management system as spanning three core functions of a travel business. Those three functions are:
Correct answer: B - Sales, service, and marketing
An agency sets its system to automatically email past cruise clients a personalized offer on the one-year anniversary of their last sailing. This capability is best described as:
Correct answer: A - Marketing automation
Six months after adopting a CRM, an agency's automated campaigns are reaching wrong and duplicate contacts and producing poor results. What is the MOST likely underlying cause?
Correct answer: C - Staff have not consistently maintained accurate, de-duplicated data
During a cruise-night presentation to prospective clients, what is the recommended way to use presentation slides?
Correct answer: B - Keep slides minimal, using strong imagery to support the speaker
A prospective client asks a detailed question about one ship's accessibility features that the presenter does not know. What is the BEST response?
Correct answer: A - Say you'll confirm the detail and follow up with the client
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